DCM group corporate philosophy evolves around 3 pillars:

1. Business integrity and ethics

2. Global quality standards and

3. Continuous improvement and value additions.

Today, DCM is renowned for its business integrity,which is acknowledged not only by its customers and suppliers but also by its competitors. We have set bench marks in Business integrity in India and come at top of the list of “Honored Business Houses” in India. The group is determined to maintain highest standards of corporate ethics which have been maintained, preserved and nurtured for the last over 100 years, yielding immense benefits. We, at DCM are proud of being a part of a group which sets standards for business integrity and ethics in India.

DCM has always striven for world class quality. In textiles, DCM is always known for its premium quality Yarns, Towels, Bed sheets and fabrics. DCM textiles mainly in the business of premium yarns and towels maintains global quality standards. Our 100 % cotton and melange carded and combed yarns are exported across the globe in premium segments. DCM towels have their own image in premium quality towel market in India. The company is refocusing on the premium segment in towels at national level and some of the initiatives being taken in this business are poised to redefine quality and other industry standards.

The Company has firm commitment to the philosophy of continuous improvement. The company led the industry again by getting ISO 9001 certification for yarn operation in textiles in the year 1995. The company , in its pursuit for continuous improvement, has embarked the process of TQM and successfully implemented a few quality initiatives. The company is following Phillips Crossby doctrine and guidelines for implementation of TQM at the plant level through their associates in India. Quality initiatives taken so far have given rich dividends in terms of improvement in quality and cost reduction.